Bengaluru Bootstrap Boys

What I Do

You've already done the hard part:

You took a leap of faith and you built something
You're maybe getting traffic or doing outbound
You're MAYBE taking calls

But:

You don't have enough sales calls
Your product or service might be churning the few customers you are getting
Your "burn rate" every month means you're "default dead" — you're nowhere near profitable

At this point, it's not about your effort. Most of the time founders just literally don't know best practices. I have coached YC founders just to tell them YC fundamentals they've ignored. (lol)

How I Work

I get involved in your business as if it were my own. A cofounder without equity.

Find the leak

Identify exactly what's broken — product not actually solving the problem, lack of outbound, or closing.

Fix the message

Refine your thought processes, messaging, and product so you can convert.

Force focus

Force you to focus on the key things you're probably missing. Tough but so important.

As long as you're okay with direct feedback (the market's going to tell you anyway!) then we're going to have some fun and make sure your startup succeeds.

First Call (Free)

This isn't a sales pitch. I'm going to prove my value by being valuable.

A clear breakdown of where your startup might be failing
Immediate improvements and suggestions
An action plan you can walk away with

If you find it valuable and want more, then we schedule a call.

Pricing

A service aiming to make you back 100x your money is quite valuable.

High-touch (weekly)

$1,595 – $2,595 USD / month

1 call per week + async access through WhatsApp + emergency calls

Low-touch (monthly)

$425 – $1,065 USD / month

1 call per month + limited support

Most engagements fall within these ranges depending on scope.

Why Me

Why me is because we'll take a free call and you'll see I'm actually valuable. Honestly, this is just for your curiosity.

15+ Years Building, Coding & Closing

Not a career consultant. An operator who has spent the last 15 years in the trenches of product, marketing, and sales — self-employed since age 21, almost exclusively driven by a passion for understanding what actually makes a market move. I've had my own passive revenue / bootstrapped startup for about 10 years. Prior to that I helped build a 500k YouTube channel, then disrupted myself with an AI product that actually prints money.

Proven 7-Figure Track Record

I didn't just study systems; I built them. Managed and operated a 7-figure online business generating passive revenue for over a decade.

Full-Stack Expertise

Deeply versed in product & code, B2B sales, and mentorship across founders. First-time founders build an app with 6 features and hope for the best. Second-time founders start from a sales channel and work backwards. People have made more money from just a website and a WhatsApp group. Stop building first. Think with me.

You do not need to be a smooth talker. Counter-intuitively, the most sensitive people tend to do the best in sales — they can "feel" where the conversation is headed, feel their customer's true pain point, and sense when deals should close or not. Being a soft-spoken, introverted software engineer or designer is a gift. I want to bring it out.

Sales is always a win if you do it well. Either you make money, or you've established enough of a rapport with the client to ask for feedback on why they didn't buy — so you're learning. Make money or your product gets better. Win-win.

Philosophy and music degree from UCSB in California. Self-employed since 21, living outside the US for 15 years, now settled in Bangalore. More at danwill.work. Deeply musical — guitar, alto sax, keyboard, every major DAW, non-profit record label in Bangalore.

Let's Talk

If your business should be making more money than it is right now, reaching out to me will take literally the next 20 seconds. What do you have to lose here?

Free First Call

No business jargon. No strategy decks. Just what actually moves revenue.